busog belly
Busog Belly is a fictional restaurant and catering business offering Filipino fusion cuisine. Combining two cultures together, Busog Belly offers the palette a taste of mouth-watering flavors.
Client: Self-study, Software(s): Adobe: Illustrator, Indesign, Procreate, Sketch, Principle
“Busog” in tagalog (the Philippine’s native language) means “full” forming “full belly” in English. The name of the business needed to be catchy and by using a play on words from two different languages make it stand out from the rest.
The secondary logo has the handwritten “Busog Belly” inside the stomach of a pig* to symbolize a full belly. Additionally, a pig is used because many of the Filipino dishes have pork in it.
The reasoning behind the handwritten logo is to create a personal connection between the restaurant and business. The restaurant wants to tie in every aspect of their business together from the logo to their food. A personal hand written logo can relate to the personal homemade food the restaurant makes. In addition, simple color theory was applied to the primary logo. The color is yellow, radiant and bright, creating a sense of welcoming and optimism.
Pig illustration credits to Holly Chiu.
The Menu
The one page menu adapts Busog Belly’s bright colors. It is designed to be simple for all ages from teens to seniors.
The Mobile App
The app’s main purpose is to provide customers a place to view the menu, order for takeout/delivery, and make reservations. But careful planning went behind the app’s interface as the goal of the app was to be user experience friendly.
The target audience for the app and restaurant is ages 18-60. It needed to communicate well and be accessible to all ages.
