dough
momma
Branding
Graphic Design
about
Client: Dough Momma, Software(s): Adobe: Illustrator & Photoshop
Dough Momma is our family business, specializing in Filipino pastries such as Ensaymadas (filipino-style brioche), Ube Custard Cakes, Ube and Milk/Caramel Bars, and much more! We started Dough Momma back in 2020 in hopes to spread the pastries to our Filipino community. Fast-forward 4 years later, we’re thriving at multiple food events weekly, catering to not only Filipinos but introducing Filipino delicacies to a broader audience!
Social Design
branding
Dough Momma’s branding goal was to be bright, inviting, and fun. By using a rounded art deco font, we wanted to mimic the shape dough takes on before baking. Very pliable with curved movements but still uniformed. This font was paired with a san serif font to balance out the weight of the heavier font for the logo. We added Dough Momma herself in the logo and illustrated a line drawing of her to accompany the logo type. The goal was to portray a homestyle vibe similar to the feeling one may get by purchasing a cookie from Mrs. Fields.
For the colors, we paired soft pastels and a radiant yellow against the logos’s vibrant shade of blue. We want Dough Momma to be easily distinguishable along a row of other food vendors by using these bright, pop of colors.
collateral
As a growing business, Dough Momma participates in numerous small business, food events. Dough Momma collateral includes: social designs, menus, business cards, banners, posters, product labels etc.
