ground-work
Branding
Graphic Design
Social Design
about
Client: Groundwork, Software(s): Adobe: Illustrator & Photoshop
Groundwork, started by Jaysu, a dynamic dancer and visionary entrepreneur, is a gateway to the world of dance for beginners. This innovative workshop series offers classes for dancers from all different backgrounds multiple times a year, inviting budding enthusiasts to immerse themselves in the vibrant realm of movement. Groundwork ensures that each participant can glean inspiration and knowledge from the renowned dancers who grace the workshop stage.
branding
Groundwork's branding radiates an organic mood, rooted in the idea of growth from the ground up. Groundwork is all about building blocks so we wanted to portray that in the logo and logo marks. It was important to create a palette of neutral and earthy colors to portray the natural world, embodying a sense of connection to the earth.
