¡kpasa!
KPASA is a Spanish Immersion Program, located in Kaiser Permanente Downey. They provide nurses and doctors with the Spanish language education needed to communicate better with their Hispanic patients.
Client: Kaiser Permanente Downey, Software(s): Adobe Illustrator
Dr. Michael Tan, a doctor at the Cudahy division reached out to me to rebrand their organization. Because the organization's name was already unique, we wanted to use a straight-forward typographic logo that can be easily identified. We derived our color choices from the signs located all around tourists spots in Mexico and the Hispanic tiles in Spain. The logo represents the culture, showing integration and a bright, engaging look to the program.
The logo has overlapping elements within the letters representing the mixture of two cultures.By implementing the Spanish culture into their field, the medical staff is able to communicate better with their Spanish speaking patients and community. Focusing primarily on the main and sub logo, the concept is integrated through the use of typography and color.
